Sky Sports signs French racing broadcasting deal

Sky Sports Racing has earned exclusive pay TV broadcasting rights of French racing after signing a deal with Pari Mutuel Urbain.

UK.- Sky Sports Racing will be the exclusive pay TV broadcast home of French racing in the UK and Ireland for three years from January 1st, 2019, At The Races and PMU announced today. At The Races will also be the PMU’s online video streaming provider in the UK & Ireland as PMU launches a full daily service of over 10k live French thoroughbred and trotting races to the UK and Irish online betting markets.

“This is a very exciting new partnership for us with France Galop, Le Trot and PMU and one that has immense potential. French racing is already well supported by owners and trainers in the UK and Ireland but we will showcase the strength and quality of French thoroughbred racing throughout the year in a way that has never been done before by UK racing media,” Matthew Imi, Chief Executive of At The Races said.

The executive added that Sky Sports Racing will provide “consistent, live broadcast coverage of French fixtures with all relevant betting information and presentation crews regularly live on site at French racecourses,” and explained: “Attheraces.com will deliver in depth and comprehensive online coverage of French racing to the largest digital audience of racing fans in the UK and Ireland. In addition, Sport Mediastream, ATR’s wholly owned video streaming platform, will make every one of PMU’s 10,000 French thoroughbred and trotting races available live to online betting operators in the UK and Ireland for the first time.”

Cyril Linette, CEO at PMU said: “We see a great opportunity for French racing in the UK and Ireland. At The Races will be a strong partner for us to help deliver our high quality racing to the online betting market and at the same time generate interest with regular broadcast coverage and promotion.”