Sergey Ghazaryan: “At GR8 Tech, performance comes from discipline, not luck”

Sergey Ghazaryan, CRO at GR8 Tech, spoke to Focus Gaming News about the company’s plans for SiGMA Central Europe, and shared details about the “Heavyweight Rulebook”.

Exclusive interview.- As GR8 Tech prepares to take the stage at SiGMA Central Europe 2025, the company is set to highlight its latest performance-driven innovations and strengthen partnerships with operators worldwide.

In this exclusive interview with Focus Gaming News, Sergey Ghazaryan, chief revenue officer at GR8 Tech, discusses the company’s strategic vision, including its new Heavyweight Rulebook, the cutting-edge ULTIM8 Sportsbook, and the Agent Management System. He also shares insights into GR8 Tech’s expansion across emerging markets, its approach to compliance and scalability, and how the company continues to help operators achieve long-term, measurable growth.

GR8 Tech will be part of SiGMA Central Europe this year. What are your main expectations for the event, and what do you hope to achieve during your participation?

SiGMA Central Europe is the perfect stage to draw the rules of igaming success. This year, we’re bringing the Heavyweight Rulebook, a new playbook built on discipline, consistency, and resilience that define true industry champions.

My goal is simple: connect with operators who want to lead.

At GR8 Tech, performance comes from discipline, not luck. We combine smart strategy, operational agility, and proven technology to turn precision into measurable growth.

So, from SiGMA Central Europe, I expect meaningful conversations, data-backed insights, and new opportunities.

How important are industry gatherings like SiGMA Central Europe for a company like GR8 Tech in terms of networking, brand visibility, and exploring new opportunities?

They are essential for business. My long experience in igaming has shown me that growth happens through strong partnerships and data-driven collaboration, and events like SiGMA are where those connections take shape.

It’s a chance to engage with operators directly, understand their challenges, and show how GR8 Tech’s solutions deliver the best results.

These gatherings also keep us sharp. By exchanging insights with industry leaders, we ensure our strategies stay ahead of market shifts and continue driving revenue for our partners.

Can you share what GR8 Tech will be showcasing at the event? Are there any specific products, solutions, or innovations you are particularly excited to present?

We’re bringing solutions that help operators launch faster and operate smarter. But we’re most excited to showcase the ULTIM8 Sportsbook and the new Agent Management System. 

The ULTIM8 Sportsbook is built for precision and speed—with flexible integration paths (iFrame or API) that let operators scale and localise in the way that fits their needs. The solution is battle-tested across markets, results showing +30 per cent engagement uplift, up to 50 per cent GGR growth, and 99.99 per cent uptime.

Our Agent Management System addresses one of the biggest blind spots in igaming operations: the lack of structure and transparency in offline agent networks. It transforms a traditionally fragmented process into a fully data-driven, real-time ecosystem where every transaction, commission, and bet is visible and traceable. Operators gain complete control over multi-level networks, flexible commission models, instant fund management, and multi-currency support, ensuring consistent oversight and performance across regions.

GR8 Tech is known for its focus on scalable and reliable igaming solutions. What differentiates your product portfolio in such a highly competitive market?

What sets GR8 Tech apart is the mindset behind it. In igaming, anyone can build features. But building a performance ecosystem that scales effortlessly, performs under pressure, and consistently drives operator revenue is what defines a heavyweight.

Our portfolio is built around three principles: strategic differentiation, operational agility, and measurable impact. Every solution we create is built to perform like a champion: reliable under any market stress and proven to deliver results that operators can quantify.

Operators today face growing challenges around regulation, compliance, and player retention. How does GR8 Tech’s technology help address these needs?

Take our Infinite Casino Aggregation, for example. It gives operators instant access to 175+ providers and 15,000+ games through a single API—handling licensing, certification, and technical deployment under one roof. That means faster launches, lower operational overhead, and built-in compliance across jurisdictions. For operators, it’s a scalable foundation that adapts to every market’s rules and requirements.

Our CRM, as another example, goes far beyond traditional retention tools and is powered by AI, automation, and real-time segmentation. The system identifies player behaviours with up to 99 per cent accuracy, predicts churn before it happens, and helps operators act immediately, while maintaining regulatory compliance.

We also know that compliance isn’t static. Markets evolve, and so do regulations. That’s why our platforms integrate geo-specific presets, automatically adjusting to local infrastructure, payment systems, and legal requirements, whether you’re operating in Europe, Africa, or Latin America. Operators don’t have to retrofit compliance; it’s already there, embedded, and ready.

Our role is to turn complexity into clarity. We give operators the technology, data, and flexibility to stay compliant, deliver smooth player experiences, and grow sustainably.

“We also know that compliance isn’t static. Markets evolve, and so do regulations.”

Sergey Ghazaryan, CRO at GR8 Tech.

You’ve been expanding your presence across multiple regions. Do you see Central and Eastern Europe as a key growth market, and if so, why?

GR8 Tech’s core focus is on Tier 2–3 markets across MENA, Africa, and LatAm. Our geo-specific presets are built for such markets: they cut time-to-market and embed the elements that drive significant impact, like clients reaching profitability in months.

We see the same opportunities in Central and Eastern Europe. It’s a region that blends the maturity of established regulation with the growth dynamics of emerging markets—the ideal environment for GR8 Tech’s scalable, data-driven solutions. Our technology empowers local operators to expand confidently and deliver experiences that resonate with their audiences.

“R8 Tech’s core focus is on Tier 2–3 markets across MENA, Africa, and LatAm.”

Sergey Ghazaryan, CRO at GR8 Tech.

What are the company’s priorities and strategic goals for the coming year? Are there new markets, partnerships, or technologies on the horizon?

Our focus for the coming year is to help our clients win in every market they enter. We’re building on a strong foundation of proven technology and strategic partnerships to empower operators who set the highest standards for performance and growth.

At the core of this vision is our Platform for Champions—an integrated ecosystem designed to deliver speed, scalability, and sustainable results. It’s how we turn strong operations into long-term market leadership.

A major part of that is launching several key clients across diverse regions, ensuring they’re equipped to outperform competitors. We’re expanding into Tier 2–3 markets while strengthening our position in existing ones, maintaining consistency, reliability, and profitability across the board.

Our goal stays the same: to keep raising the bar for operational excellence in igaming and ensure our partners stay ahead. If that speaks to you, let’s talk performance. You’ll find us at SiGMA Central Europe, booth 5028-2.