Second Spectrum and Genius Sports expand partnerships with Danish football
Partnership includes live data tracking & analytics. Genius Sports has the non-exclusive official data rights to the Danish Superliga through long-running partnership with the European Leagues.
Press release.- The Danish League, the governing body of the premier competitions in Danish football, has expanded its partnerships with data technology leaders Second Spectrum (2S) and Genius Sports to deliver cutting-edge data tracking and analytics solutions.
Beginning with the ongoing 2021/22 season, 2S and Genius Sports will install optical tracking systems across the 1st Tier 3F Superliga. Through advanced computer vision and machine learning capabilities, Danish football will be able to identify and provide the precise coordinates of every player and the ball, 25 times a second.
Danish football fans will also be provided with transformative new statistics including a player’s speeds, acceleration, deceleration, shot velocity, pass probability and expected goals. These insights will be made available across multiple platforms including 10 augmented matches per year, combining tracking data, visualisations, augmented reality and customisable graphics to deliver truly immersive fan experiences.
3F Superliga club coaches and staff will also use the new software to scout and track player performance. 2S’ post-match panoramic and tactical videos will facilitate new levels of analysis alongside specialist fitness software to assist player recovery and prevent injuries.
Exploratory research is being done to secure 2S data tracking in Danish football’s second-tier NordicBetLIGA, from the beginning of 2022.
In May 2021, Second Spectrum was acquired by Genius Sports, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media. Since 2017, Genius Sports has held the non-exclusive rights to capture, distribute and commercialise official data from the Danish Superliga and 1st Division with its global network of sportsbook partners as part of major agreement with the European Leagues.
“This partnership with Second Spectrum will equip Danish football with proven data tracking and broadcast augmentation solutions,” said Claus Thomsen, CEO of the Danish League. “These solutions will be pivotal to us accessing new levels of data-driven insight to enhance our storytelling for Danish football fans.”
“We are excited to partner with Danish football and bring our cutting-edge technology to coaches, players and fans alike,” said Rajiv Maheswaran, President of Second Spectrum. “Our tracking, software and augmentation products will transform both performance analysis and fan engagement, bringing next-generation experiences across the ecosystem of Danish football.”
See also: CEV partners with Genius Sports to drive the digital transformation of European Volleyball
