Scientific Games closed a one-year deal with Loterie Nationale, Belgium’s national lottery operator, for the design and manufacture of instant lottery games.
Belgium.- Scientific Games, the American gambling services provider, has struck a one-year contract with Belgian national lottery operator, Loterie Nationale, for the design and manufacture of instant lottery games. An option to extend the contract for up to three additional years is feasible and, in addition, Scientific Games will provide the lottery with consumer marketing support.
Including this new deal, Scientific Games now supplies 23 of the world’s 25 leading lotteries, ranked by instant game per capita sales.
“One of the primary reasons we selected Scientific Games is the results experienced by several other major lotteries in Europe with instant game products,” said Jannie Haek, CEO of Loterie Nationale Belgium. “We believe Scientific Games’ consumer insights, marketing strategies and the innovation they are bringing to instant games will be a means to entertain our players and grow revenues for Loterie Nationale.”
“Instant products, often supported by interactive second-chance drawings on mobile and web, continue to be the largest year-on-year revenue growth for lotteries in many jurisdictions around the world,” expressed John Schulz, Senior Vice-President, Global Instant Products for Scientific Games.“Our expertise with instant games is unrivalled, and we believe we can empower Loterie Nationale with the analytics, strategy and creativity to entertain Belgian players and grow sales.”