SBTech expands into South Africa

Online and mobile sports betting company SBTech enters South Africa via Bet.co.za partnership.

South Africa.- Online and mobile sports betting company SBTech has expanded its global reach into South Africa.

It will provide its full sportsbook and iGaming platform to Bet.co.za — South Africa’s premier online and mobile sports betting brand.

The new partnership sees Bet.co.za take full advantage of a tailored trading and risk management strategy within the South African market. 

The launch also includes an innovative Lucky Numbers product and an integration with BetGames.TV — allowing bets on live lottery draws and live games — all with the ability to enable bespoke, localised payment options.

SBTech Chief Development Officer, Andrew Cochrane, said: “We are thrilled to enter another major regulated market with Bet.co.za, one of South Africa’s premium gaming operators.

“A significant amount of collaborative work has taken place behind the scenes ahead of this migration and going live with Bet.co.za marks a key milestone in this ongoing partnership.”

The new partnership in South Africa marks another entry for SBTech into a regulated jurisdiction, allowing the firm’s international development strategy to continue.

Bet.co.za CEO, Scott Canny, said: “SBTech is renowned for its cutting-edge technology and by migrating to its platform we will be able to offer our customers an enhanced, elevated and fully customised experience unlike anything else available in the South African market.

“Our local marketing expertise and SBTech’s product are a perfect match and Bet.co.za is now positioned to cement its place as the best online bookmaker in the country.”