NBA team to debut gaming lounge

The Sacramento Kings revealed that the team partnered with Swish Analytics to open a gaming lounge.

US.- The Sacramento Kings revealed that they have partnered with Swish Analytics to demo the NBA’s first dedicated space for a free-to-play, in-arena predictive gaming experience called the “Sacramento Kings Skyloft Predictive Gaming Lounge.”

The lounge is set to open on March 17, when the team plays against the Chicago Bulls. Suite, loft and balcony box ticketholders attending the game can visit the Sacramento Kings Skyloft Predictive Gaming Lounge located on the Suite Level of Golden 1 Center to predict game results powered by custom Swish Analytics’ BetRush software and compete to win exclusive prizes, said the team.

“Basketball fans across the country are clamouring for gaming options, and we’re thrilled to be the first NBA team to bring this unique experience to Sacramento,” said Vivek Ranadivé, Owner and Chairman of the Sacramento Kings. “Predictive gaming is incredibly disruptive and will only continue to gain popularity in the NBA and beyond. Working with industry leaders like Swish Analytics allows us to test and perfect this technology to give fans the best experience in future seasons.” 

The lounge will feature iPads with the custom Sacramento Kings BetRush software where fans can make predictions on the current Kings game. The game is powered by a custom software application called BetRush created by Swish Analytics. BetRush is a live bet simulation engine, providing players with a real-time streaming feed of betting-focused analysis, content, statistics, odds and visualizations to help viewers engage with live games and to stimulate betting activity. All content is derived from Swish Analytics’ proprietary in-house sports analytics and odds making platform.

Every game, each fan starts with free credits they can use to make their predictions, with each correct choice offering a credit reward based on the true probabilities and odds of each outcome as derived by Swish Analytics’ predictive odds making platform. The number of credits at the end of the game determines how many raffle tickets fans win.

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