Rositsa Panayotova, Amusnet: “Ukraine represents a significant opportunity for us to leverage our top-notch gaming solutions and foster strong player loyalty”
Rositsa Panayotova, Manager, Commercial Management of Amusnet, shares details about the company’s Network Tournament in Ukraine, its strategic importance and the evolving trends in player engagement.
Interview.- From August 18 to 31, Amusnet will be running the Network Tournament in Ukraine. This tournament features a total prize pool of UAH 11,500,000 and will be hosted across more than ten operator platforms, including Casino.ua, Slotscity.ua and 777.ua.
In the following interview, Rositsa Panayotova, manager, commercial management of Amusnet, shares details about the company’s upcoming tournament and discusses why Ukraine is a strategic market for Amusnet.
Could you give us an overview of the upcoming Amusnet Network Tournament in Ukraine?
The Amusnet Network Tournament is a large-scale competition designed specifically for our Ukrainian players. It will run for two weeks, from August 18 to August 31, 2025, featuring an amazing total prize pool of UAH 11,500,000, which demonstrates our commitment to creating really engaging experiences. The competition is featured on over 10 operator platforms, including casino.ua, slotscity.ua, and 777.ua, offering a wide selection of top-notch Amusnet online casino games. It follows easy and exciting mechanics: players earn points based on their gameplay, and leaderboard standings determine who takes home the prizes.
Why is Ukraine considered a particularly strategic market for Amusnet?
Firstly, its rapidly growing igaming sector offers enormous potential for innovative engagement strategies. Additionally, the market’s regulatory environment has stabilised in recent years, providing a solid foundation for responsible gambling and sustainable growth. Ukraine represents a significant opportunity for us to leverage our top-notch gaming solutions and foster strong player loyalty. This tournament is part of our broader strategy to offer competitive solutions for our partners and establish Amusnet as a leading provider in the market.
From your perspective, what are the latest market trends and player engagement strategies in Ukraine? How is Amusnet adapting to these?
Ukrainian players value not only diverse game content but also interactive, engaging experiences. We see a clear trend towards gamification – players want more than just spinning reels; they seek rewarding, community-driven events. That’s why we’ve introduced our in-house tournament tool, which enables operators to craft highly tailored, competitive experiences. Our platform supports real-time leaderboards, customisable game selections, and bonus structures – this flexibility allows operators to adapt tournaments to player preferences dynamically. Among the most preferred titles in Ukraine are 27 Eternal Hot, Hot Deco, 20 Golden Coins, and the cascade slot Candy Palace.
Can you explain how Amusnet’s in-house tournament platform enhances the player experience?
It’s designed to be fully customisable, allowing operators to create tournaments that align perfectly with their brand identities and player expectations. Whether it’s adjusting rules, setting prize distributions, the platform can be tailored to suit specific campaigns. It also provides detailed analytics, enabling operators to refine their engagement strategies continuously. For players, this means a seamless, competitive environment with clear goals and attractive rewards. The tool’s real-time updates and interactive leaderboard is what makes the whole experience fun and engaging.
That’s impressive. What would you say as a wrap-up?
I want to wish all players the best of luck. Remember, this is all about enjoying the game and being part of an exciting community event. Have fun, stay focused, and perhaps you’ll be among the lucky winners walking away with a share of our generous prize pool. I hope this tournament brings a lot of memorable moments for everyone involved.
