Robson Silveira, Sportradar: “We left SAGSE with an even stronger commitment to further innovate and expand our streaming offerings”
Robson Silveira, Sportradar senior sales executive, Streaming, shared insights about the company’s participation in the event in Buenos Aires.
Exclusive interview.- Sportradar participated in SAGSE Buenos Aires this month. For the company, being part of the gaming industry event in Latin America was exceptionally positive, especially from the perspective of its streaming solutions.
Robson Silveira, Sportradar senior sales executive, streaming, shared his conclusions after the expo, and the reasons why it is important to be present at these types of events. He also spoke about the main topics discussed during the meeting.
How would you evaluate Sportradar’s participation at SAGSE Buenos Aires?
Our participation at SAGSE Buenos Aires was exceptionally positive, especially from the perspective of our streaming solutions. The event truly reinforced the vibrancy of the Latin American gaming industry and its increasing appetite for innovative fan engagement technologies. We had robust discussions on how our cutting-edge streaming services are becoming a crucial differentiator for operators looking to captivate audiences and drive deeper engagement. Our presence allowed us to connect directly with partners, showcasing how our comprehensive streaming portfolio empowers them to deliver truly immersive and dynamic betting experiences.
Why is it important for Sportradar to be present at events like SAGSE Buenos Aires?
Events like SAGSE are absolutely crucial for us. They’re not just about being seen; they’re about active engagement and leading the conversation on the future of the industry, particularly in areas like live content and streaming. For Sportradar, it’s an invaluable opportunity to not only understand the evolving needs of the Latin American market – especially concerning fan engagement and immersive betting experiences – but also to showcase how our advanced streaming technologies are directly addressing and even anticipating these demands. We aim to set the benchmark for how high-quality, low-latency streaming, seamlessly integrated with our unparalleled data, is transforming the betting landscape across the region.
“Our presence allowed us to connect directly with partners, showcasing how our comprehensive streaming portfolio empowers them to deliver truly immersive and dynamic betting experiences.”
Robson Silveira, Sportradar senior sales executive, streaming.
What were the main topics discussed during the event?
The discussions at SAGSE were very dynamic, orbiting around the maturation of regulated markets and the critical role of technology, data, and innovation in driving sustainable growth. Crucially, a dominant theme was the exponential growth and strategic importance of high-quality streaming in elevating fan engagement and crafting truly immersive betting experiences. Operators are keenly seeking differentiation, and the seamless integration of premium live content – powered by Sportradar’s robust streaming solutions – with our unparalleled real-time data was widely recognised as the ultimate tool for both driving engagement and boosting retention.
We effectively highlighted how Sportradar’s end-to-end streaming capabilities, from content acquisition to sophisticated delivery and seamless integration, directly enable operators to capitalise on this powerful trend. Furthermore, the conversation also touched upon leveraging data-driven strategies for operational efficiency, an area where our comprehensive offerings, including advanced streaming analytics, provide significant value.
What key takeaways did Sportradar bring from the event?
Beyond the growing maturity of the Latin American market and the invaluable face-to-face interactions, a paramount takeaway was the undeniable demand for high-quality, reliable, and deeply integrated streaming solutions. The industry clearly sees streaming not just as an add-on, but as a cornerstone for future growth and player retention in this region.
“The discussions at SAGSE were very dynamic, orbiting around the maturation of regulated markets and the critical role of technology, data, and innovation in driving sustainable growth.”
Robson Silveira, Sportradar senior sales executive, streaming.
SAGSE reinforced our conviction that Sportradar is uniquely positioned to meet and exceed this demand, offering a comprehensive suite of streaming products that not only enhance the betting experience dramatically but also provide operators with a significant competitive edge. We left SAGSE with an even stronger commitment to further innovate and expand our streaming offerings, ensuring we continue to empower our partners to thrive in this rapidly evolving and highly competitive landscape.
