He is the former Vice President of Corporate Affairs and Government Relations at Hertz, the largest car rental company.
US.- Caesars Entertainment Corporation (CEC) announced the incorporation of Richard Broome as its Executive Vice President of Public Affairs and Communications. He will be in charge of gaming and entertainment, internal and external communications.
“As we set our sights on the next phase of growth for our company and continue to manage through the restructuring of CEC, I am especially pleased to welcome Rich to the team,” said Mark Frissora, President and Chief Executive of CEC.
Frissora believes that Broome’s role will improve the communication across the company in order to deliver a consistent and relevant message to the customers, colleagues, partners and investors. And he added: “Rich’s appointment will allow Jan Jones Blackhurst [Executive Vice President, Communications and Government Relations of CEC] to devote more of her time to advancing our various government relations and corporate responsibility efforts.”
Caesars Entertainment Corporation is one of the most famous casino-entertainment providers around the world. They currently run 50 casinos in 13 U.S. states and five countries; the main one is placed in Las Vegas, Nevada. CEC’s portfolio also includes the London Clubs International family of casinos. Their locations, products and services are high-profile which brings the brand the recognition of the whole gaming industry.