Red Knot appoints Larry Fink as VP of consumer public relations and communications

Fink will lead the agency´s West Coast operations and seek to develop Red Knot’s client base.

US.- Red Knot, a PR and communications agency specializing in sport, sports betting, and gaming, has named public relations executive Larry Fink as its new vice president of consumer public relations and communications.

Fink will lead the agency´s West Coast operations, developing its client base. He will also work on a growth strategy for sports betting companies. Previously, he co-founded and was president of 1on1 PR with a client list which included Los Angeles Football Club (LAFC) from Major League Soccer (MLS), OSDB Sports, and Xperience Restaurant Group. He also represented sports greats Eric Dickerson, Baron Davis, Adrian Gonzalez, and fashion designer and entrepreneur Steve Madden.

Andy Clerkson, co-founder of Red Knot, said: “We are thrilled to be welcoming Larry to Red Knot. He brings with him some terrific clients and adds years of experience, knowledge, and contacts to our team.

“We intend to expand our operations into sport and entertainment, but also have a powerful desire to tell our betting and gaming partners stories to a broad mainstream audience. I worked with Larry when he was first starting out at Access Hollywood and when he was at the Palms in Vegas, and we know he is the best person to lead Red Knot’s West Coast group.”

Fink commented: “Red Knot is a young, and highly respected company growing quickly in the US, and I am excited to be bringing my ideas, insight, and energy to the team.

“There are so many possibilities for growth in sports betting and gaming, as well as the wider sports industry and I look forward to shepherding the projects our clients are passionately working on and developing.”