Racing Post and Best Gaming create unique experience for retail customers

The provider of horse racing content and the sport betting services provider, have collaborated in a new interface that will provide exclusive content to their customers.

UK.- Racing Post has developed a full suite of its integrated content exclusively for Best Gaming Technology (BGT. )  The interface of integrated Racing Post content will soon be available on BGT’s terminals. The suite includes familiar Racing Post bet-prompting favourites such as the Predictor and comments and will include new innovative and integrated stats and tips. In addition, customers will have direct access to the best bet-generating content for British and Irish horseracing and greyhounds.

Best Gaming Technology Chief Executive, Armin Sageder, expressed: “We are excited at enhancing the industry leading self-service betting solution for retail customers with the Racing Post, the leading brand in horse and greyhound racing data. This landmark agreement will deliver bet-generating content to our UK estate of over 14,000 terminals, providing the first self-service transactional system for racing with integrated data and editorial content. By enhancing the retail product, BGT aims to deliver additional support for the British horse and greyhound racing industries.”

On the matter, John Pettit, Best Gaming Technology Managing Director, UK & Ireland added: “We are thrilled to confirm this landmark partnership, by integrating Racing Post content, who are recognised as the authority on racing and betting, we are enhancing our product offering to our existing and future clients helping them drive incremental revenue.”

On its part, Racing Post Chief Executive, Alan Byrne, commented: “We are delighted to extend our relationship with BGT. We look forward to offering our unique insights, analysis and products to a range of customers who appreciate the value that Racing Post expertise can bring to their businesses.”

Furthermore, Mark Renshaw, Racing Post Managing Director of Digital, expressed:“We’re delighted to team up with BGT, who have set the pace in terms of innovation and customer service when it comes to supplying simplified end-to-end betting propositions. We’re very much looking forward to working with BGT and their Partners.”