Pragmatic Play’s Smart Studio goes live with Cactus Gaming

Pragmatic Play has strengthened its partnership with Cactus Gaming by launching its Smart Studio solution across the operator’s brands, enabling fully customised live casino environments and expanding its portfolio of localised titles.

Press release.- Pragmatic Play has further enhanced its relationship with Cactus Gaming, adding its cutting-edge Smart Studio solution to their deal, now live across the operator’s brands.

Smart Studio offers flexible customisation and branding options, leveraging advanced technology to give operators complete control over the game environment’s design and deliver premium, bespoke casino experiences.

With localised live casino favourites such as blackjack, roulette, and baccarat, Cactus Gaming can now deliver an extensive range of best-in-class live dealer titles to its customers.

The agreement marks Pragmatic Play’s latest partnership expansion in Brazil’s regulated market, where demand for its market-leading content suite continues to rise across one of the region’s most dynamic and high-growth jurisdictions.

Victor Arias, VP of LatAm at ARRISE, said: “The Smart Studio solution continues to see strong uptake across Latin America, thanks to the flexible environments and full customisation it provides to operators. We’re delighted to see Pragmatic Play’s Smart Studio solution now live with Cactus Performance BR’s live casino offering across the Brazilian regulated market, and we look forward to continuing to strengthen an already close partnership.”

Thiago Garrides, CEO at Cactus Gaming, added: “Pragmatic Play’s products have supported our growth in Brazil, enabling us to carve a strong market position. Now that Smart Studio is live, we’re confident it will allow us to develop our casino portfolio further and offer the best possible experiences to our customers.”