Pragmatic Play signs multi-brand deal with Mexican operator Logrand

The agreement brings slots and live casino games to Vivento.mx and Jubilee.mx.

Press release.- Pragmatic Play has extended its product reach in Mexico after signing a multi-brand deal with Logrand Entertainment Group, one of the country’s most established and respected gaming and entertainment operators.

The partnership will see two of Logrand’s online casino brands, Vivento.mx and Jubilee.mx, gain access to Pragmatic Play’s award-winning slots portfolio. This includes iconic titles such as Gates of Olympus and Sweet Bonanza, alongside a wide range of games featuring some of the industry’s most popular and innovative mechanics.

Pragmatic Play will also supply its live casino portfolio, including a selection of localised tables and innovative game show titles such as Gates of Olympus Roulette and Money Time.

With more than 20 years of experience in the Mexican entertainment industry, Logrand Entertainment Group has built a strong presence across both land-based and online gaming. Its digital ecosystem combines an extensive content offering with robust technology, secure platforms and an increasingly personalised player experience across its brands.

The agreement with Pragmatic Play forms part of Logrand’s continued investment in technology and premium content, strengthening its ability to offer players a broader, more dynamic and entertaining experience.

Sharon McHugh, director of PR at Pragmatic Play, said: “The regulated Mexican market offers significant opportunity as it continues to mature, and we’re delighted to partner with Logrand Entertainment Group on this multi-brand, multi-vertical agreement.”

Eduardo Peláez, online business director at Logrand Entertainment Group, added: “Pragmatic Play is a valuable addition to our already diverse and compelling content offering. Its portfolio complements the strength of Jubilee.mx and Vivento.mx, while reinforcing our commitment to continuously enhancing the player experience through leading technology, premium entertainment and content that resonates with the Mexican market.”