PokerStars and FanDuel partner with Maple Leaf Sports
FanDuel Sportsbook has been designated as an official sports betting partner and PokerStars as an official gaming partner.
Canada.- Flutter brands PokerStars and FanDuel Sportsbook have partnered with Maple Leaf Sports & Entertainment (MLSE), which owns Toronto’s National Basketball Association (NBA) and National Hockey League (NHL) teams.
FanDuel Sportsbook has been designated as an official sports betting partner and PokerStars as an official gaming partner. FanDuel Sportsbook, PokerStars Casino and PokerStars will use MLSE team marks in advertising and marketing, mainly throughout Toronto Maple Leafs and Toronto Raptors games.
The partnership will also allow the firms to collaborate on marketing integrations with all MLSE teams, including the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts and Toronto Marlies. The launch of PokerStars is subject to successful registration by the Alcohol and Gaming Commission of Ontario (AGCO) and execution of an operating agreement with iGaming Ontario.
Dale Hooper, FanDuel Canada general manager, said: “The Maple Leafs, Raptors and Toronto FC are pioneering franchises and major pillars in Canadian sports culture. As we bring FanDuel to Ontario, we want to collaborate with globally recognized enterprises like MLSE to bring unique content experiences to some of Canada’s most dedicated sports fans.”
Tom Warren, PokerStars marketing director, added: “We have epic plans for our community in Canada, and are excitedly looking forward to creating some incredible experiences in our birth country, when we launch very soon. Partnering with MLSE gives us the opportunity to reach passionate fans across Ontario with a wide remit of poker and casino, heighten experiences wherever we can, and be a part of some major winning moments.”
Jordan Vader, senior vice president of global partnerships, MLSE, commented: “We are thrilled to partner with Flutter Entertainment, a global leader and one of the most trusted operators in the sports betting industry.
“As the online gaming markets open in Ontario, we have worked hard to find partners who aligned with both our vision for innovation and our values including a shared commitment to responsible gaming. We look forward to working with Flutter and providing a platform for them to engage with the millions of 19+ Ontario residents who are fans of our teams.”
See also: Flutter revenue up 37% year-on-year
