Strategic expansion in LatAm: Nataliia Lavruk on MelBet Partners’ 2026 vision

Game Changers - 28 May

Welcome to Game Changers, the podcast by Focus Gaming News. In this episode, we spoke with Nataliia Lavruk, Head of Affiliates at MelBet Partners, at SiGMA South America 2026. We discussed the growing interest from affiliates at the event and the dynamic nature of the Brazilian affiliate ecosystem, which increasingly targeted other nations like Argentina, Peru, and Chile. Nataliia highlighted shifting trends in the region, noting that while major markets remained strong, affiliates sought smaller regions for new traffic. She shared the company's 2026 expansion plans, detailing a strong focus on entering Bolivia and Ecuador. Furthermore, Nataliia revealed ongoing efforts to integrate more payment methods to strengthen their presence across Central America. Game Changers is produced by Focus Gaming News. Be sure to subscribe and visit our website for the latest daily updates in the global gaming industry!