SOFTSWISS in Brazil: World Cup strategies & igaming success

Game Changers - 5 May

In this episode of Game Changers, we sit down with Miranda Guliashvili, Head of Regional Growth at SOFTSWISS, at BiS SiGMA South America. They delve into the company's swift expansion within the regulated Brazilian market, highlighting the flexibility and high demand for their game aggregator and sportsbook platforms. Miranda shares valuable insights on how operators can capitalise on the upcoming World Cup to drive new player acquisition and boost retention through strategic cross-selling. Furthermore, she discusses SOFTSWISS's collaborative approach to growth, emphasising the importance of listening to local partners to deliver tailored solutions.

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