Revolutionising CRM with AI & the success of ‘Spark’ with Muriel Le Senechal

Game Changers - 28 May

Welcome to 'Game Changers', brought to you by Focus Gaming News!

In this episode, we sit down with Muriel Le Senechal from Fast Track at SiGMA South America 2026. Muriel discusses the monumental success of 'Spark', Fast Track's hands-on CRM workshop that recently gathered Brazilian operators to elevate industry standards and prepare strategies for the upcoming World Cup traffic spike. She also shares the exclusive news that the 'Spark' event will soon be expanding globally, with upcoming hubs planned for Europe and Asia.

The conversation then delves into the revolutionary role of artificial intelligence in customer relationship management. Muriel highlights how Fast Track's new natural language AI tools allow operators to interrogate their databases, generate performance reports in mere seconds, and build complete marketing campaigns from a simple text prompt or spreadsheet screenshot. This technological leap is empowering smaller teams to focus on creative strategy and player loyalty rather than manual execution.

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