Pragmatic Play’s strategic blueprint for Brazil at SiGMA South America 2026

Game Changers - 28 May

Welcome to Game Changers, the podcast by Focus Gaming News. In this episode, we spoke with Victor Arias, Vice President of LatAm at ARRISE powering Pragmatic Play, at SiGMA South America 2026. We discussed the strategic importance of the Brazilian market for Pragmatic Play and its role as a barometer for the broader Latin American gaming industry. Victor highlighted how Brazil's immense scale and recent regulatory maturity demanded a deep focus on localisation and enhanced user experiences. He also shared insights into how ARRISE supported Pragmatic Play’s expansion through infrastructure and innovation. Finally, Victor detailed the highly anticipated launch of Gates of Olympus Roulette, explaining how it transitioned one of the region's most beloved titles into the live casino vertical. Game Changers is produced by Focus Gaming News. Be sure to subscribe and visit our website for the latest daily updates in the global gaming industry!