PopOK Gaming’s expansion and success in Latin America

Game Changers - 28 May

Welcome to Game Changers, the podcast by Focus Gaming News. In this episode, we spoke with Aneta Khalatyan, Business Development Executive at PopOK Gaming, at SiGMA South America 2026. We explored the company's recent success in the Latin American market, particularly in Brazil, where they secured the award for the most played game of the year. Aneta highlighted how tailoring content to local preferences, such as the popular Rico game series, drove this achievement. She discussed the effectiveness of using engaging characters and live mascots to connect with players on a regional level. Looking ahead, Aneta shared the studio's ambitious plans for the future, including rolling out new instant and crash games, alongside further expansion into new territories. Game Changers is produced by Focus Gaming News. Be sure to subscribe and visit our website for the latest daily updates in the global gaming industry!