Navigating the Brazilian igaming frontier with Comtrade Gaming

Game Changers - 28 May

Welcome to Game Changers, the podcast by Focus Gaming News. In this episode, Focus Gaming News speaks with Steven Valentine, Chief Commercial Officer at Comtrade Gaming, at SiGMA South America 2026. The discussion explores the evolution of the regulated Brazilian igaming market, which has experienced a more cautious buildup than initially anticipated by suppliers. Valentine shares insights on introducing European engineering excellence to South America and the vital role of integrated gamification in building brand loyalty among a younger demographic that prefers faster engagement. Furthermore, the conversation highlights the overwhelming popularity of crash games and football betting in the region. Valentine also reveals Comtrade Gaming’s long-term strategic roadmap, including the imminent onboarding of major local operators and plans to establish a physical Brazilian hub to serve the wider LATAM region. Game Changers is produced by Focus Gaming News. Be sure to subscribe and visit our website for the latest daily updates in the global gaming industry!