Navigating the Brazilian igaming boom with Alea CEO Jordi Sendra

Game Changers - 5 May

In today's episode, we are bringing you an exclusive, on-the-ground interview from the bustling floor of BiS SiGMA South America 2026. Focus Gaming News reporter Nicholas Jackman sits down with Jordi Sendra, CEO of Alea, the multi-award-winning content aggregator.

Jordi breaks down the realities of the maturing Brazilian igaming market 15 months post-regulation, discussing how Alea navigated early regulatory instability by fully committing to a local entity. We dive into the ongoing debate between massive game libraries versus highly curated, localised content. Jordi explains why it's crucial to balance global powerhouse providers like Evolution and Pragmatic Play with niche, regional studios that truly understand local player behaviour. Finally, we get a glimpse into Alea's strategic roadmap for 2026, including their plans to consolidate their regulated market presence by expanding into Peru and Portugal.

Whether you are an operator, a game provider, or just an industry enthusiast, you won't want to miss Jordi's insights on what it takes to succeed in Latin America's biggest market!

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