Navigating Latin American market entry and localised gaming with Zenith

Game Changers - 28 May

Welcome to Game Changers, the podcast by Focus Gaming News. In this episode, we spoke with Karina Moral, Senior Business Development Manager at Zenith, at SiGMA South America 2026. Karina discussed the key challenges operators faced when entering the Latin American market. She highlighted that a common mistake was applying European or Asian strategies directly, as local player behaviours differed significantly. Karina emphasised the critical need for reliable payment methods and robust infrastructure before rushing to go live. She explained how Zenith helped operators through flexible integration solutions like their One API and Games API. Furthermore, Karina shared that a highly curated games portfolio, tailored to regional culture and language, drove much higher engagement than simply offering a massive volume of global content. Game Changers is produced by Focus Gaming News. Be sure to subscribe and visit our website for the latest daily updates in the global gaming industry!