MelBet Partners at SiGMA South America 2026: Localisation, AI, and 15 years of growth

Game Changers - 28 May

Welcome to Game Changers, the podcast by Focus Gaming News. In this episode, we spoke with Anastasiia Shcherbyna, CMO at MelBet Partners, at SiGMA South America 2026. Celebrating a 15-year anniversary milestone, Anastasiia shared insights into their evolution into a global ecosystem. She also discussed the Latin American market's potential and the critical role of product and marketing localisation in their expansion strategy. The conversation also explored how MelBet empowers its affiliates with creative assets and behavioural analysis. Anastasiia highlighted the company's proactive approach to embracing artificial intelligence for local dialect translations, turning potential industry challenges into operational strengths. Finally, she revealed exciting details about a special anniversary contest offering top partners an exclusive football experience in Turin alongside Juventus legends. Game Changers is produced by Focus Gaming News. Be sure to subscribe and visit our website for the latest daily updates in the global gaming industry!