Martin Collins, CBDO at Soft2Bet: “Nigeria is the number one African market for GGR”

Game Changers - 25 August

In the first episode of Game Changers, Martin Collins, CBDO at Soft2Bet, unveils the company's strategic entry into Africa, focusing on Nigeria's #1 GGR market.

Collins also dives into their strategy of applying the SkyBet model in Nigeria, the importance of customer engagement mechanics, and why they fully support regulatory steps to protect players.