Game Changers from iGB L!VE: Nataliia Lavruk, Head of Affiliates at MelBet Partners & Alex Leese, CEO of Pronet Gaming

Game Changers - 25 August

Join us for a special Game Changers episode live from iGB L!VE 2025! We feature Nataliia Lavruk, Head of Affiliates at MelBet Partners, who shares how the company builds affiliate loyalty through unique incentives like safari trips, seeks diverse partners, including those with AI innovations, and prioritises long-term relationships.

Then, Alex Leese, CEO of Pronet Gaming, details the company's strategic expansion into Asia. He discusses its success through localised teams and branding (including a Mandarin version), adapting product UX for regional preferences (like multiple sportsbooks and "reverse-engineered" layouts), and their future vision for a dedicated Asian platform. Alex also explains how iGB L!VE serves as a key networking event for reinforcing vital partnerships.... Tune in for a look into the future of affiliate growth and market localisation!