David Harris, Operations Lead at ReferOn: “Understanding clients is at the core of ReferOn”

Game Changers - 25 August

In this episode of Game Changers, we sit down with David Harris, Operations Lead at ReferOn, to explore the evolving landscape of affiliate management. Harris pinpoints the core pain points for affiliate managers and operators, particularly the growing demand for more data to understand performance and the pervasive issue of data fragmentation.

He details how ReferOn addresses data challenges by providing clean, open reporting that allows users to select specific metrics, alongside APIs for integration with external data warehousing tools like Tableau, helping to unify reporting and analyse trends across multiple programs. The discussion also covers the industry's shift towards more complex reward structures, moving beyond simplistic models. ReferOn's system is designed to handle a wide array of these, including cappings, CPCs, thresholds, and IDC grouping/offsetting, catering to over 95 per cent of client requirements.

Harris introduces ReferOn's distinctive "lazy design" philosophy for UX, aiming for a friendly, accessible, and future-proof UI/UX that streamlines complex tasks, with a clean interface based on foundational structures like company grouping and dynamic reporting. Finally, he shares insights into the future of affiliate management, highlighting ReferOn's ongoing development of new features while continuously strengthening its core offerings.