Conquering Brazil’s igaming market with Booming Games and Ronaldinho

Game Changers - 28 April

Welcome back to Game Changers. In today's episode, we are bringing you an exclusive on-the-ground interview straight from the BiS SiGMA South America 2026 floor. Our very own Nicholas sits down with Gabriel Cavalieri, Business Development Manager LatAm at Booming Games.

Gabriel dives deep into how Booming Games is tailoring its B2B gaming portfolio for the Latin American market, highlighted by their massive partnership with soccer legend Ronaldinho. With the World Cup approaching, Gabriel gives us a sneak peek into upcoming custom games like Ronaldinho's Streetball Bonanza and discusses the strategy behind leveraging a superstar with over 200 million followers. Furthermore, Gabriel shares essential insights on how to survive and thrive in Brazil's incredibly competitive, post-regulation market by utilising disruptive promotions, treating VIP clients well, and executing localised cross-selling strategies between sportsbooks and casinos.

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