Bragg Gaming’s localisation strategy for Brazil

Game Changers - 5 May

In this episode, we dive into Bragg Gaming's impressive milestone of achieving over 100 certified games in the newly regulated Brazilian market. Amanda Alexandrini, Commercial Manager for Brazil at Bragg Gaming, sits down with us to share the secrets behind their success, emphasising a strategy of true, deep localisation. Amanda explains how Bragg goes beyond superficial themes to focus on specific mechanics that Brazilian players favour, such as clear 3x3 slots, buy bonus features, and nostalgic 90s-style crash games. We also discuss their brilliant work with Brazilian studio Rapid Play and their ambitious roadmap to partner with all licensed operators in the region by the end of 2026.

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