BGaming’s playbook for Brazil: Julio Cesar, breakthrough games and community impact

Game Changers - 28 April

In this episode, we dive into an insightful interview with Kate Puteiko, Chief Marketing Officer at BGaming, recorded live at Bis SiGMA South America. We explore how BGaming is navigating the highly competitive Brazilian market by building a long-term ecosystem and teaming up with local influencers. Highlights include the launch of an exciting new penalty duel game featuring legendary Brazilian goalkeeper Julio Cesar ahead of the World Cup, and the incredible global traction of their Aviamasters series. Beyond the games, Kate shares how BGaming is making a real difference off the screen by partnering with Centurion Association, a prominent Brazilian non-profit organisation dedicated to increasing access to sports, education and personal growth opportunities for underserved populations, and the SiGMA Foundation to support a martial arts hall for children from favelas in São Paulo.

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