AI, betting ‘Stories,’ and LatAm expansion with BETBY’s Stefanos Karakidis

Game Changers - 29 April

In today’s episode, we're bringing you exclusive insights straight from the floor of SiGMA South America 2026, featuring a fantastic interview with Stefanos Karakidis, Head of Business Development at BETBY. We dive deep into how BETBY is completely reimagining sportsbook engagement by introducing a mobile-first "stories" feature—much like Instagram—that allows players to make instant, low-friction bets with a single click.

Stefanos also unpacks their new fixed-odds predictions hub and explains how Artificial Intelligence is taking centre stage in the industry. We discuss how AI is being used to tailor personalised content to individual betting patterns, generate smart bet suggestions based on match statistics, and power backend risk management and trading. Finally, we explore BETBY's massive growth and strategic expansion across the LatAm market, including key moves in Brazil, Peru, and Mexico.

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