Playtech and Endemol extends brand licensing agreement

The gambling software developer and the games producer have extended for three additional years their brand licensing deal for the ‘Deal or No Deal Bingo.’

UK.- Playtech and Endemol Games closed a three-year extension to their brand licensing agreement for the game based on the popular television game show format ‘Deal or No Deal Bingo.’

“We’re delighted to have renewed our licensing agreement with Endemol Games and have further big plans for the product in the months and years to come,” said Dan Phillips, chief operating officer of Playtech Bingo. “Deal or No Deal Bingo is one of our most popular branded bingo products and one we continue to take to new heights.”

Endemol Games managing director, Owain Walbyof said: “Playtech have done a fantastic job creating a market leading bingo product whilst distributing to many of the UK’s top bingo brands. We are happy to extend our partnership and look forward to delivering new and updated bingo games as part of our exclusive partnership.”