The PGA Tour is expanding its relationship with IMG Arena and will allow the latter to distribute its official scoring data in the region.
US.- The PGA Tour and IMG Arena have announced an expansion to their multi-year agreement. The golf organisation and IMG Arena have now signed an expansion to distribute the former’s official scoring data to betting operators within North America.
Last year, IMG Arena was appointed as the tour’s official data distributor for media and betting purposes across all events on the PGA Tour schedule. The expanded relationship includes betting sector exclusivity for the delivery of live, shot-by-shot match and event data to global operators.
Ron Price, Chief Operating Officer of the PGA Tour, explained that the organisation keeps its focus on safeguarding the sport, growing the game and deepening fan engagement with next-generation solutions. “IMG ARENA has proven credentials delivering fast data and live streaming in partnership with official rights holders, and we’re pleased to further extend our existing relationship.”
“As the sports betting market in the United States evolves, extending our relationship with the PGA TOUR is an important next step for IMG ARENA,” said Freddie Longe, senior vice-president and managing director at IMG ARENA. “For the first time, sports fans will have access to shot-by-shot action, from tournaments all-year-round using official PGA TOUR ShotLink data. We continue to feel that golf has the audience, interest and following to become one of the leading in-play betting sports globally.”