Performance of Sportradar’s Marketing Services recognised by Google and EDAA

Sportradar has secured renewals for its Google Premier Partner status for 2026 and its EDAA Trust Seal, recognising the company’s commitment to data-driven, responsible and transparent digital advertising services.

Press release.- Sportradar has today (April 21) announced that its Marketing Services has secured independent accreditations from two of the advertising industry’s leading organisations. 

The renewal of its European Interactive Digital Advertising Alliance (EDAA) Trust Seal and distinction as a Google Premier Partner for 2026 underscores Sportradar’s commitment to responsible advertising, and validates its effectiveness in delivering data-driven, scalable, and cost-efficient customer campaigns, respectively. 

The certifications are the latest recognition of Sportradar’s ability to combine its own industry-specific marketing technology with strong partnerships across the advertising ecosystem to maximise value for its clients.  

Premier Partner status demonstrates Sportradar’s expertise in using Google’s platform to optimise campaign management, advertising spend, and drive real-world marketing results and consistent client growth. 

The renewed EDAA Trust Seal, held for seven consecutive years, acknowledges Sportradar’s credibility in providing privacy-first, transparent, and user-centric advertising. To be eligible, the EDAA mandates that a company must have their own in-house marketing technology and not rely on third-party providers. 

Following an independent audit by an EDAA‑approved certification provider, the accreditation affirms Sportradar’s full compliance with the European Online Behavioural Advertising Self‑Regulatory Programme, ensuring internet users can easily understand and control how they receive advertising. 

Nikolaus Beier, SVP Marketing Services at Sportradar, said: “These accreditations from Google and the EDAA independently verify the efficacy of our Marketing Services in delivering highly efficient advertising for our clients, while upholding the highest standards of compliance and transparency.  

“With our combination of data, expertise, and innovative technology that serves the full customer journey across all major digital channels, Sportradar excels at optimising campaigns aimed at acquiring and retaining sports fans and bettors.” 

Sportradar Marketing Services ingests the company’s sports, betting, and customer transaction data to create and deliver personalised ads to relevant sports and betting audiences across a comprehensive suite of digital channels, including programmatic display, video, audio, radio, digital-out-of-home (DOOH), paid social, paid search, retention marketing, and affiliate tools.