Parimatch extends cooperation with esports’ Team Spirit

Parimatch extends its deal with popular CIS region's Team Spirit.
Parimatch extends its deal with popular CIS region's Team Spirit.

Leading betting tech company Parimatch has signed yet another deal in the esports niche, extending its cooperation with Team Spirit.

Press release.- Parimatch, the international betting tech company, has extended its cooperation with Team Spirit, one of the three most popular esports clubs in the CIS. The new agreement has been concluded for a one-year period.

Under the terms of the renewed contract, the company remains the title partner of TS, and the Parimatch logo will be placed on the back, front, and sleeves of the Dota 2 and CS:GO team uniforms. As part of the agreement, Parimatch will gain the right to use images of athletes in marketing communications.

Taking into account the updated visual style of Team Spirit, the logo placement is similar to the usage with football clubs. The brands also intend to create content for the gaming community and a collection of merchandise—an official esports uniform and casual looks.

See also: Sergey Berezhnoy, CPO at Parimatch: “We want to become a Netflix in the gambling world”

The story of Parimatch and Team Spirit began in the summer of 2019. During their cooperation, Team Spirit has won many CS:GO and Dota 2 tournaments—a recent major victory was gold at the DH Open, January 2021 in the CS:GO discipline with the first-place prize of $35,000. In 2021, Team Spirit became the first Russian esports club to cooperate with the sports brand Nike; this is undoubtedly a landmark event for the Russian-speaking esports industry.

For the Parimatch holding, developing esports is a priority, which is reflected in the company’s main product, mobile applications, specialized promotions, and giveaways for esports fans. In addition to partnerships with well-known esports clubs, Parimatch supports amateur tournaments, organizes its own professional leagues, and creates content for the esports community on social networks.

Stepan Shulga, Head of Esports Parimatch: “Team Spirit is a kind of mascot for us. Together with the club, we have been through a lot, including a complete change of Dota 2 rosters and constant but always successful CS:GO roster changes; the main thing we value is focusing on the result. For this team, sports achievements are more important than media success, and we respect this approach.”

Nikita Chukalin, CEO of Team Spirit: “For the last two years, Parimatch has been a reliable partner for us, and I am sincerely glad that we managed to extend our cooperation for the year of 2021. We have significantly grown as a brand, and many of our endeavors would not have been possible without the support of the best bookmaker in the CIS. I am sure that this year, our cooperation will reach a new level and we will delight our audience with even more sports achievements and cool content. A big cheer for Team Spirit and Parimatch, doing it together in 2021!”

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