Oryx Gaming debuts in UK with 888casino deal

After receiving its supplier licence, Bragg Gaming’s subsidiary has landed in the UK market for the first time.

UK.- Bragg Gaming Group’s Oryx Gaming subsidiary has debuted its content in the UK following an agreement with 888casino marking its arrival in the UK market.

Under the terms of the agreement, various titles from Oryx have been added to 888casino including its in-house studio-developed games and titles from Gamomat. Bragg’s debut title, Egyptian Magic, will also be made available to local players.

Chris Looney, chief commercial officer at Bragg, said: “The UK offers a substantial opportunity for Bragg to continue to grow its share in regulated global igaming markets and we are thrilled to partner with 888, an already valued partner and one of the leading online betting companies for the launch of our content in the region.

“Through 888casino’s extensive customer base in the UK we will be able to introduce our content to a wide range of players and bring a new level of excitement and entertainment to the market.”

Talya Benyamini, VP B2C casino at 888, added: “We are excited to expand our partnership with Oryx Gaming. By offering a selection of its exclusive, dynamic titles on our UK casino platform, we are able to provide more entertaining ways to play for our customers which aligns with our content and product leadership strategy. We look forward to building on this partnership.”

Oryx received a UK supplier licence at the end of 2021, paving the way for it to partner with operators in one of the world’s largest online gambling markets.

See also: ORYX Gaming enters Netherlands market