Opher Ben Zvi, Greentube: “SBC Summit Lisbon allows us to align on upcoming priorities and lay the foundations for a strong and positive start to 2027”

Focus Gaming News spoke with Opher Ben Zvi, Team Leader, Sales Operations at Greentube, about SBC Summit Lisbon, key 2026 releases, and plans for Alberta and 2027.

Exclusive interview.- From September 29 to October 1, the igaming industry will gather at SBC Summit Lisbon to showcase its latest content, strengthen relationships with partners and prepare for further growth in 2027.

Greentube will be there to showcase its Q4 portfolio, including the latest Piggy Prizes and Rumble Riches releases, while meeting with both existing and prospective partners.

In this exclusive interview with Focus Gaming News, Opher Ben Zvi, Team Leader, Sales Operations at Greentube, shares details about the company’s attendance at the event and discusses Greentube’s entry into Alberta’s regulated igaming market, its broader expansion across Canada and the priorities shaping its strategy for 2027, from content quality and player engagement to deeper partnerships and sustainable market growth.

What are Greentube’s plans for SBC Summit Lisbon, and what does the company expect from the expo?

SBC Summit Lisbon is an important opportunity for us to showcase our Q4 content and give partners a closer look at the games that will round off an exciting year for Greentube.

However, the event is about much more than presenting new products. It provides an excellent setting to meet with both existing and prospective partners, review the progress we have made together and discuss how we can further develop our cooperation during the remainder of the year. It also allows us to align on upcoming priorities and lay the foundations for a strong and positive start to 2027.

What products are you planning to present at the event?

One of the main highlights will be Piggy Prizes – Ghost of Gambini, the latest addition to our highly successful Piggy Prizes family. The game retains the popular mechanics and distinctive character that players have come to enjoy from the series, while introducing a new Lock & Spin feature that adds another layer of excitement to the experience.

We will also showcase our Game of the Quarter, Rumble Riches – Santa’s Sleigh of Gold, which gives the successful Rumble Riches concept an entertaining seasonal setting.

These will be joined by a much broader selection of exciting upcoming content, giving our partners a comprehensive view of what they can expect from Greentube throughout Q4 and beyond.

Which games have received the best feedback from players in 2026 so far?

We have launched a great deal of exciting new content in 2026, with several game families receiving particularly encouraging feedback.

Rumble Riches has quickly established itself as a popular new series, demonstrating its potential to develop into another strong and recognisable Greentube game family. Firecracker Frenzy has also continued to perform well, with Firecracker Frenzy – Money Toad building successfully on the momentum of the series and bringing something fresh to its established formula.

Naturally, Piggy Prizes remains one of our most popular families. Its continued success demonstrates the long-term value of developing recognisable game families while adding new features, themes and mechanics that keep each release fresh without losing the spirit of what players enjoyed in previous versions.

“We have launched a great deal of exciting new content in 2026, with several game families receiving particularly encouraging feedback.”

Opher Ben Zvi, Team Leader, Sales Operations at Greentube.

Greentube has entered Alberta’s newly regulated igaming market. What does the company expect from this launch?

Entering Alberta represents another important step in expanding Greentube’s presence across Canada. We have already established a strong foundation with our content in British Columbia, Ontario and Quebec, and we are excited to introduce our successful and diverse portfolio to players in Alberta.

The market also provides an opportunity to further support existing partners, including customers with established operations in the United States and other jurisdictions that are now extending their presence into Alberta. Being able to accompany our partners as they enter new regulated markets is an important part of our long-term approach.

We see considerable potential in Alberta and look forward to developing our presence sustainably while gaining a deeper understanding of local player preferences.

What are the company’s main objectives for 2027?

One of our central objectives for 2027 will be to further raise the quality and performance of our game content. We want to build on the progress made this year by developing games that stand out in increasingly competitive casino lobbies and deliver sustainable value for both players and operators.

At the same time, we will continue expanding our business wherever we identify the right opportunities, while further strengthening the support we provide to our existing customer base. This includes not only supplying high-quality content but also helping partners activate it effectively through tailored promotional opportunities and player-engagement initiatives.

More broadly, 2027 will be about putting the strategy and organisational structure we have shaped into full motion and translating them into tangible results across our content, markets and partnerships.

“One of our central objectives for 2027 will be to further raise the quality and performance of our game content.”

Opher Ben Zvi, Team Leader, Sales Operations at Greentube.