The brand has undergone a transformation in terms of overall outlook, content and design.
UK.- MrQ, an online casino and bingo operator, has announced it has started 2022 with a rebrand. The new design, which is now live on the website and across all social media platforms, will see a completely new look in terms of content and design.
Launched in 2018, the redesign is aimed at plans for future expansion, with a new emphasis being on player care, as well as the overall gaming experience. MrQ has emerged as a challenger platform in the UK and plans to enter into new markets.
The firm offers 900 slots and games, such as 9 Pots of Gold, Money Train 2 and Immortal Romance.
Savvas Fellas, Managing Director of MrQ, said: “Up until recently in our journey, we worked off legacy designs, there was no real story, we were making it up as we went along. We did a great job in doing, but we needed more. We had to dig deeper into who we wanted to appeal to and what that looked and sounded like in terms of a product.
“Our brand should say something about us, our values, our beliefs, our mission. Now we’ve defined them, we can own them in everything we do. We started the exercise unsure where it would go and we finished it feeling it was an absolute necessity that came at the right time.”