Onionsack rebrands as Voxbet and brings in former William Hill exec

Former William Hill Online managing director Andrew Lee has been named chairman of Voxbet.

Ireland.- The Irish Betting software provider Onionsack has announced it is rebranding to Voxbet and has named former William Hill Online managing director Andrew Lee as its new chairman. The rebranding highlights the company’s experience in natural-language bet processing.

Lee offers gambling consultancy as AL Gambling Consulting. He served as managing director of William Hill Online from October 2012 to July 2016, and also has experience as president of WorldRemit. More recently, he served as managing director of international sportsbook at The Stars Group from January 2018 to April 2020.

Lee said: “I’m thrilled to join the talented Voxbet team at such an exciting time for the business. Its pioneering technology is already proven with leading international operators.

“I believe Voxbet has one of the most applicable ideas in the market, in that it solves a genuine problem for sportsbooks and its customers as well as creating new opportunities for customer reach. There is no more timely story in our sector than this one.”

Voxbet founder and CEO Jonathan Power said: “We’re delighted that Andy has agreed to come on board as chairman, as we seek to rapidly expand and grow our global customer base. His focus as a leader is proven at tier one operators – he led the mobile-first charge successfully at William Hill Online and sees the coming evolution to voice-first.

“Andy has a track record of succeeding by being ahead of the curve. We’re already enjoying the benefit of Andy’s analytical eye and strategic planning and when he speaks people listen. That’s priceless for us.”

He added: “Genuine innovation comes so rarely to our sector. But when it does, it’s invariably salient and universally adopted. Our proven success in understanding text bets gives us a distinct head start in terms of voice interfaces in the sports betting space.

“As such, the rebrand to Voxbet feels a judicious one in that it immediately identifies our area of expertise in natural-language bet-processing, and points the way to how we envisage betting evolving in the future.”