One brand, multiple touchpoints: How 1xBet shapes the igaming experience at SiGMA Central Europe

Press release.- From expanding its affiliate network to hosting large-scale interactive activities and an exclusive private party, 1xBet is preparing a multifaceted presence at SiGMA Central Europe 2026 in Rome.

From November 2 to 5, 1xBet will showcase its One Brand, Multiple Touchpoints concept at the exhibition in the Italian capital, bringing together various ways to engage with its audience. This includes: an introduction to the international brand, discussions on current industry issues with leading experts, meetings with the team at the booth, interactive games, and informal networking with potential partners outside the exhibition hall.

1xPartners: Infrastructure to grow your business

Another key element of 1xBet’s presence will be business networking. At the exhibition, the team will be available at booth H3-3057 and will also welcome partners in exclusive lounges 5, 33, 34, and 35.

These spaces will serve as venues for one-on-one meetings with existing and prospective partners, discussions about collaboration models, and the exploration of new growth opportunities. Combining an open exhibition area with dedicated lounges will create a comfortable setting for conversations, from initial introductions to productive negotiations on joint projects.

A key part of this ecosystem is 1xPartners, the brand’s affiliate programme, with more than 10 years of experience, operating in over 150 countries and supporting more than 250 payment methods. The programme offers flexible commission models, including up to 50% RevShare or CPA of up to $150 for each referred player.

With such a packed exhibition schedule, these meetings provide an opportunity to delve deeper into professional matters than a brief initial introduction typically allows.

Interactive activities: When a brand becomes an experience

At the 1xBet booth, the business agenda will be seamlessly blended with sports-themed entertainment. Inspired by the high-energy world of the UFC, the space features four distinct zones, each with its own unique atmosphere and interactive concept:

• Training Zone will offer themed games and challenges that test strength and reaction time.
• Ring Zone will host the main entertainment activities.
• Locker Room will welcome guests with branded merchandise and gifts.
• Chill Zone will provide a space to unwind with exclusive drinks and signature cocktails.

Over the three days of the exhibition, booth visitors can also engage with interactive displays powered by PROTO technology. They will have the opportunity to test their reaction speed in a boxing challenge against an AI avatar of a brand ambassador, take a virtual selfie, and receive a personalised prediction from a “magic mirror,” complete with jokes, questions, and prizes.

Alongside these interactive experiences, 1xBet will give visitors the chance to win valuable prizes. On November 4 at 4:00 PM, the brand will hold an iPhone Duo giveaway at its booth.

The Grand 1XREIGN contest

A highlight of the programme is the Grand 1XREIGN contest, which runs from October 1 to October 29, culminating in a grand finale on November 3 at the exhibition in Rome. Finalists will compete for premium prizes, including an exclusive Rolex Daytona set (in the PRO category) and a Breitling watch (in the RISING category), alongside other top gifts from brands such as Louis Vuitton, Fujifilm, and Apple.

The One & Only Event: Networking beyond the exhibition

Industry engagement does not end when the exhibition hall closes. On November 2, 1xBet will host its exclusive The One & Only Event at The St. Regis Rome, offering guests its own interpretation of the Modern Renaissance concept.

The evening will blend Renaissance aesthetics with Rome’s contemporary luxury. Interior accents, sculptural silhouettes, velvet, vintage details, and the atmosphere of a private club will create a setting where historical art meets the contemporary culture of premium events.

The One & Only Event will provide guests with an opportunity to continue professional conversations in an upscale setting, strengthen existing relationships, and connect with potential partners.

Unified ecosystem of brand engagement

Four days in Rome will give industry professionals a chance to discover the different facets of 1xBet, from expert discussions on player protection and collaboration terms with 1xPartners to sports-themed interactive experiences and an exclusive party for top partners.

1xBet’s participation in SiGMA Europe 2026 represents a cohesive, continuous journey of brand engagement. This is the essence of One Brand, Multiple Touchpoints: various opportunities to connect, exchange insights, and explore new avenues for business growth.