The sports league from the US has selected the DFS company to be an official sports betting partner.
US.- The National Hockey League (NHL) and FanDuel announced on Monday a multi-year partnership making FanDuel the exclusive official daily fantasy partner and an official sports betting partner of the league.
The agreement provides FanDuel with opportunities to offer its customers access to exclusive NHL content and special prizes. Besides promoting fantasy contests and marquee matchups throughout the NHL season, FanDuel will also leverage its relationship with the NHL in the sports betting category, including the use of official category designations, in a variety of ways to appeal to sports betting customers in legal jurisdictions.
“Our approach to sports betting is to continue to be progressive as we work directly with the industry and focus on innovative opportunities for fan engagement,” said NHL Commissioner Gary Bettman. “Teaming up with FanDuel furthers our strategy of aligning with leading brands that share our vision of using new platforms and technology to drive innovation and engage and excite hockey fans.”
Matt King, CEO of FanDuel, added: “Joining forces with the National Hockey League was the perfect next step for us as both our sports betting and fantasy sports businesses continue to grow,” said Matt King, CEO of FanDuel Group. “The League’s clear vision for these categories and this partnership marks an exciting time for both organisations.”