NFC and AFC championships early boost for sports betting in Michigan

The NFL conference championships were the most bet on events since sports betting launched in Michigan last week.

US.- The National Football League (NFL) conference championships gave an early boost to Michigan’s newly regulated sports betting market.

Over the first weekend of betting, the NFL’s National Football Conference and American Football Conference championships generated 39 per cent of Rush Street Interactive’s online sports wagering handle.

Sports betting went live in Michigan on January 22. Rush Street was one of nine operators to launch their platforms, providing sports betting under its BetRivers brand.

According to the operator, college basketball events were the second most popular sports events for betting, with the main basketball events on pause due to the Covid-19 pandemic.

BetRivers president, Richard Schwartz, said: “We are thrilled to see our BetRivers.com site live in the booming Michigan market and this first weekend proved to us that there is a huge appetite for online casino and sports betting.

“We believe our new Michigan customers enjoyed the convenience of wagering on an exciting array of online casino games and sporting events, safely from their mobile devices and computers, on the fun and easy-to-use BetRivers.com platform.”

The state is set for further gambling expansion after Governor Gretchen Whitmer signed a bill designed to allow interstate online poker.