New sports betting brand in the UK

LeoVegas has launched BetUK.com, its sports betting-focused brand in the UK.

UK.- LeoVegas Group has revealed that BetUK.com, its new UK sports betting brand, has been launched in the United Kingdom. The company believes that the size of the British market offers them the opportunity to create additional brands.

The new brand BetUK will be LeoVegas Group’s first one with sports betting as the primary focus. Part of this launch will include sponsorship of the UK football club Swansea City A.F.C., for which BetUK is the official jersey sponsor.

The company had said in the past that the launch would help them improve their mobile position and increase competitiveness within the sports betting market. While the UK market has plenty of operators because if its status as the largest one in the world, the company believes that it still offers the chance to create additional brands that help them attract different customers.

Gustaf Hagman, LeoVegas Group CEO, said: “BetUK.com is a premium domain with a very strong link profile that ranks high on Google and other search engines. It is a very exciting move, and I am convinced that it will be a success with strong and sustainable growth.”