NetEnt sets partnership with The Rank Group
Both gaming brands share a merged plan to enhance the online gambling sector.
UK.- Whilst the country is still establishing new conditions to any business sector, NetEnt strengthens its position in the UK by signing a recent deal with The Rank Group Plc, one of the largest gaming companies in Europe with a strong market presence in the UK.
“We are thrilled to be adding NetEnt’s award-winning game content to our Grosvenor and Mecca online brands. NetEnt has a proven track record in the UK market and we look forward to extending our offering with games from its portfolio that we know will resonate well with our players”, expressed Ciara Nic Liam, head of Casino and Games at Rank Digital.
The leading provider of digital casino solutions, NetEnt, will provide its online casino games to the Grosvenor Casinos (www.grosvenorcasinos.com) and Mecca (www.meccabingo.com) with the distribution deal with The Rank Group. Grosvenor Casinos is famous for its largest land-based casino offerings in the UK and Mecca is one of the leading bingo operators in the country.
“I am delighted to enter into this partnership that will further drive growth for us in the important UK market. I am confident that we can support Rank in growing its digital business and that our award-winning games will be much appreciated by Rank´s customers”, added Enrico Bradamante, MD of NetEnt Malta and chief of European Market Operations.
