NetEnt launches in Colombia

Game developer enters regulated market for the first time via a deal with Rush Street Gaming and its RushBet.co brand.

Columbia.- Market-leading game developer NetEnt has launched its products in Colombia for the very first time .

The company, which has its headquarters in Sweden, will launch its games with Rush Street Interactive in the South American country.

A selection of NetEnt’s table games including Blackjack and two versions of Roulette are now available to players at RushBet.co, making them the first operator to provide NetEnt games in Colombia.

The country embraced regulation in recent years as part of efforts to clamp down on illegal gaming.

NetEnt plans to launch a wider selection of its slot games in the Colombia market throughout the year.

NetEnt Americas Commercial VP, Brian Kraft, said: “We’re excited to enter the Colombian online casino market and Rust Street is a great first partner to begin this journey with.

“The Colombian market is growing at a fast pace and I’m confident that our games will be well received by players.”

Rush Street Interactive General Manager, Omar Calvo, added: “We are so pleased to expand our partnership with NetEnt to bring these top quality and well-known casino table games to RushBet players.

“NetEnt’s Blackjack and Roulette games are already among the most popular table games on our sites in the United States and we know players in Colombia, who appreciate top quality table game content, will love playing these games online at RushBet.”