NBA partners with Tabcorp

The US sports league NBA has inked a multi-year media partnership with the Australian company Tabcorp.

Australia.- The National Basketball Association (NBA) and Tabcorp announced on Tuesday a multi-year media partnership. The deal will bring NBA TV to Tabcorp’s Sky Channel in more than 4,400 TAB retail and entertainment venues in Australia. Tabcorp will also become an authorised sports betting operator of the league in the country.

As part of the agreement, Tabcorp will be able to use NBA official league marks within its platforms. Along with the league, Tabcorp will collaborate to protect the integrity of the games through best-in-class practices.

Sky Channel will feature NBA TV’s programming lineup, highlights and original content. Tabcorp also said that it will also its own content within venues.

Tabcorp Managing Director – Wagering & Media Adam Rytenskild explained that the goal is to support the growing appetite in Australia for the NBA. The league currently features the strongest contingent of Australian players in the history of the league. “The NBA is popular with our customers, and we are proud to establish this partnership to bring fans of the competition a wide range of action in pubs, clubs and TABs. This creates an expanded sports offering, gives fans and our venue partners more value, and complements Sky’s unrivalled coverage of Australian and international racing,” he said.

Scott Levy, Executive Vice President, Managing Director of NBA Asia said: “Tabcorp’s extensive retail network will bring NBA TV to millions of fans throughout Australia.  We also look forward to working with Tabcorp on integrity monitoring in their new role as an authorised sports betting operator.”