NBA pens deal with gaming operator

The sports league has signed a partnership with an Uruguayan gaming operator.

US.- The National Basketball Association (NBA) and Supermatch have announced a multiyear partnership that will make the latter the first official gaming partner of the league in Uruguay and the league’s first in Latin America.

The NBA revealed that the partnership will be promoted in more than 6,000 retail locations in Uruguay, on Supermatch’s and NBA’s online platforms, including NBA.com, the NBA App and NBA Latin American social media platforms.

Supermatch is the sports betting operator of Uruguay’s national lottery, La Banca. Roberto Palermo, president of the lottery, said that the company is thrilled to be the first official gaming partner of the NBA in Latin America: “Through this new partnership, our clients will not only continue to enjoy our gaming offers, but they will also get even closer to the action with the chance to win NBA prizes and unique NBA experiences.”

As part of the partnership, Supermatch will use official NBA data and branding across its land-based and digital sports betting offerings throughout Uruguay.  Supermatch and the NBA will also partner on best-in-class practices to protect the integrity of NBA games.

“Supermatch is the exclusive authorized gaming operator in Uruguay, and our new partnership will offer more ways for our passionate fans to connect and experience the excitement of our game,” said NBA Vice President & Managing Director, Latin America Arnon de Mello.