NBA and FanDuel expand sports betting partnership

The companies have extended their existing partnership in order to include sports betting.

US.- The National Basketball Association (NBA) and FanDuel announced on Tuesday an expanded multiyear partnership making FanDuel an Authorized Gaming Operator of the NBA, in addition to continuing as the Official Daily Fantasy Partner of the NBA and the WNBA.

FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel’s sports betting offerings, as part of the expanded partnership. FanDuel will remain the NBA’s Official Daily Fantasy Partner, operating both the Official Daily Fantasy Game of the NBA and the WNBA. Additionally, FanDuel and the NBA will continue to innovate with NBA InPlay, the interactive, real-time mobile fantasy game that launched in 2016 where fans can play live during NBA action to win prizes.

Throughout the partnership, FanDuel and the NBA will work together to create new and exciting game formats and collaborate on new experiences in daily fantasy and sports betting to further enhance the fan experience.

“The core of our terrific partnership with FanDuel has been focused on innovation around the fan experience, and we are excited to extend it to include sports betting,” said Scott Kaufman-Ross, Head of Fantasy & Gaming, NBA. “Together, we have broken new ground in the fantasy world on both the NBA and WNBA, and now with the use of our official NBA betting data, will continue to collaborate on new ways to engage our passionate fans.”

Matt King, CEO, FanDuel Group, added: “The NBA was the first sports league we partnered with, and has been an incredible partner ever since. We share a clear view on how we can collaborate to bring basketball fans new ways to engage with the games and players they love. With the expansion of our fantasy agreement and addition of sports betting, we are excited to work together in ways we haven’t before.”