Natalia Lavruk, MelBet: “Events like AffPapa create the right conditions for forming valuable new partnerships and staying at the centre of the industry’s key trends”

MelBet’s head of affiliates in Latin America unveils the company’s strategies to connect with partners, lead industry trends, and shine at AffPapa Málaga.

Exclusive interview.- In an exclusive interview with Focus Gaming News, Natalia Lavruk, MelBet‘s head of affiliates for Latin America, shares the company’s strategic plans for the upcoming AffPapa Málaga event. From forging new partnerships to unveiling innovative initiatives, Lavruk outlines how MelBet Partners aims to solidify its position in the igaming industry and adapt to 2025 market trends.

What are MelBet Partners’ main goals for participating in the AffPapa event in Málaga?

Our participation in AffPapa Malaga serves several key objectives. First, it’s a great opportunity to connect with new potential partners and expand our global network. Second, we’re genuinely excited to meet with our current partners — face-to-face meetings always strengthen trust and reinforce business relationships.

In addition, we’ll be taking part in two panel discussions where we’ll share our expertise and discuss current market challenges and trends. We’re also preparing something special — a MelBet livestream on the YOSA platform, which will be a vibrant highlight of our presence.

How does MelBet Partners plan to strengthen relationships with affiliates during the event?

We strongly believe that real, live communication remains a key element of long-term, successful partnerships. It’s in informal settings, like those created by the iGaming Club, where trust, mutual understanding, and solid collaboration are truly born.

AffPapa is not just an exhibition — it’s a unique professional community where networking consistently reaches an exceptional level.

“We strongly believe that real, live communication remains a key element of long-term, successful partnerships.”

Natalia Lavruk, MelBet’s head of affiliates for Latin America.

Can you share any new initiatives or promotions MelBet Partners will showcase at AffPapa?

One of the highlights of our participation will be an exclusive MelBet livestream on the YOSA platform. This is a new form of audience engagement that we plan to actively develop. We see streaming not just as entertainment, but as a powerful tool for interaction and brand communication, especially relevant for younger audiences across LatAm and Europe.

“One of the highlights of our participation will be an exclusive MelBet livestream on the YOSA platform.”
Natalia Lavruk, MelBet’s head of affiliates for Latin America.

What makes AffPapa in Málaga a strategic event for MelBet Partners this year?

AffPapa has long held a key place in our conference calendar. The reason is the high quality and strong composition of its participants — it brings together both established industry leaders and fast-growing companies shaping the future of gaming.

We believe events like this create the right conditions for forming valuable new partnerships and staying at the centre of the industry’s key trends.

How is MelBet Partners adapting to current trends in affiliate marketing for 2025?

We’re actively preparing the launch of an updated MelBet Partners & Affiliates program that will be even more personalised, transparent, and adaptive. It’s based on real feedback from our partners and will include newly integrated features.

We also maintain a flexible approach to collaboration, which allows us to quickly respond to market changes, implement innovative motivation models, and provide comfortable working conditions for partners in diverse regions.