Natali Miankouskaya, 1spin4win: “Our industry has the power to drive positive change”
Natali Miankouskaya, Event & Influencer Manager at 1spin4win, discusses the company’s United for Impact campaign, its partnership with Gertrude’s Children’s Hospital Foundation, and the role the igaming industry can play in supporting children’s healthcare in Kenya.
Interview.- Corporate social responsibility is becoming an increasingly important part of the igaming industry’s agenda, with companies looking beyond business growth to create a positive social impact. As part of this commitment, 1spin4win recently launched United for Impact, a charitable initiative aimed at supporting children in Kenya who require access to critical healthcare services.
In this interview, Natali Miankouskaya, event & influencer manager at 1spin4win, shares the inspiration behind the project, explains why the company chose to partner with Gertrude’s Children’s Hospital Foundation, and outlines how industry stakeholders can contribute to expanding the initiative’s reach and impact.
1spin4win recently launched United for Impact, a charitable initiative supporting children’s healthcare in Kenya. Could you tell us more about the campaign and the idea behind it?
With United for Impact, 1spin4win aims to bring together partners and the wider igaming community around a clear and meaningful cause: supporting children in Kenya who need access to medical care.
For us, this is not a one-time campaign, but a conscious step towards a more responsible and sustainable approach to business. We believe our industry has the power to drive a positive change beyond its day-to-day activities. And we want to use that collective strength to support children and families facing serious health challenges.
The donations raised through the initiative can help cover diagnostics, treatment, medical care, transportation, and other essential expenses that often come with a long and difficult treatment journey.
Transparency is equally important to us. We want our partners to clearly understand what funds are being raised, how they are directed, and what impact they help create. Our goal is to ensure that everyone involved can see the real difference their contribution makes.
“We want our partners to clearly understand what funds are being raised, how they are directed, and what impact they help create.”
Natali Miankouskaya, event & influencer manager at 1spin4win.
What did your visit to Gertrude’s Children’s Hospital Foundation reveal about the challenges faced by the children and families the organisation supports?
During the visit, the 1spin4win team met the Foundation’s CEO, saw the centre firsthand, and heard directly from the people receiving support through the organisation. It gave us a deeper understanding of what families face when a child is diagnosed with cancer or a CNS-related condition. It is not only a medical issue, but also an emotional, financial, and logistical challenge for the whole family.
What became clear to us is that help is genuinely needed. As a non-profit organisation, Gertrude’s Children’s Hospital Foundation plays an important role in making care more accessible to vulnerable children and families. To broaden and sustain this impact, support from businesses and the international community is essential.
For us at 1spin4win, it is a great honour to become the Foundation’s first igaming sponsor and contribute to a cause that improves people’s lives.
Why did 1spin4win choose to partner with Gertrude’s Children’s Hospital Foundation?
We wanted to choose not just a well-known organisation, but one with a strong reputation and a proven track record of helping those who truly need support. We studied the local landscape, spoke with people on the ground, and sought feedback on which organisations are making a real difference.
Gertrude’s Children’s Hospital Foundation exceeded our expectations. It supports one of the most established paediatric healthcare institutions in Eastern and Central Africa, serving more than 400,000 patients annually through a network of 18 medical centres. The organisation has been helping children and families for decades, combining a clear mission with a direct focus on improving access to healthcare.
What mattered most to us was the alignment of values. We share the same focus on transparency, responsibility, and driving tangible results. That made Gertrude’s Children’s Hospital Foundation the right partner for United for Impact.
United for Impact invites partners and the wider igaming community to get involved. What kind of support is most important at the moment?
At this stage, the most valuable contribution is active participation. This can take many forms: financial donations, involvement from partner companies, raising awareness about the campaign, and encouraging teams, colleagues, and business networks to support the cause.
Our goal is to make United for Impact bigger than one brand’s initiative. The more companies join, the more children and families can receive the help they need — and the greater the impact we can create together.
What would you like to say to igaming companies that are considering joining the initiative?
I would say this: United for Impact is a chance for igaming companies to be part of something with real value.
Our industry is strong, international, and growing fast. If we come together around a noble cause, we can accomplish much more together than any company could alone.
We also understand that charitable work takes time and effort — finding the right foundation, checking the process, coordinating the initiative, and ensuring transparency. 1spin4win has already taken on this part, so partners can join more easily and contribute with confidence.
We invite companies that would like to support the initiative to learn more about United for Impact and explore ways to get involved.
“Our industry is strong, international, and growing fast. If we come together around a noble cause, we can accomplish much more together than any company could alone.”
Natali Miankouskaya, event & influencer manager at 1spin4win
