Narek Harutyunyan, FeedConstruct: “At SBC Summit Lisbon, the core discussions will revolve around market expansion and technology-driven engagement”

Narek Harutyunyan, CEO of FeedConstruct, sat down with Focus Gaming News to discuss the company’s content expansion, new product debuts and growth strategy for SBC Summit Lisbon.

Exclusive interview.- Ahead of SBC Summit Lisbon 2026, Narek Harutyunyan, CEO of FeedConstruct, caught up with Focus Gaming News to discuss the company’s global exclusive content expansion, its exclusive commercial offer during the summit, and product advancements.

What does FeedConstruct expect from SBC Summit Lisbon? What are the company’s main objectives for the event?

Returning to SBC Lisbon allows us to reconnect with existing partners and reinforce our position as the definitive gateway to sports technologies. Our primary objective is to forge new alliances and expand our global network by introducing operators to our recent sports coverage expansion, alongside significant enhancements to our BetGuard and Odds Feed solutions designed to give our partners a sharper competitive edge in pricing and risk management.

Responding directly to the high market demand for our growing content portfolio, we are also arriving with an exclusive commercial offer designed to help partners seamlessly integrate our live video streaming and live scouting data packages.

Are you planning to introduce any new innovative product at the expo?

Alongside our content expansion, we are officially debuting Betual, our continuous in-play virtual sports, engineered for seamless integration into existing sportsbook platforms.

At launch, Betual features six sports (football, basketball, tennis, volleyball, cricket, and baseball) across 24 competitions and 250 distinct market types, generating approximately 2.5 million matches annually. Designed to deliver non-stop, high-frequency betting action, Betual empowers operators to maximise engagement and drive consistent revenue during low-volume scheduling periods completely independent of the real-world sporting calendar.

What do you think are the main topics that will be discussed at the SBC Summit Lisbon?

The core discussions will revolve around market expansion and technology-driven engagement. We expect a heavy focus on how operators can localise their offerings for emerging markets using regional sports content. Additionally, the shift towards ultra-low latency streaming for in-play betting and the integration of AI in infrastructures will be key talking points.

“We expect a heavy focus on how operators can localise their offerings for emerging markets using regional sports content.”

Narek Harutyunyan, CEO of FeedConstruct

FeedConstruct has recently partnered with various sports associations in different countries. What do these deals mean to the company, and what are the plans for next year in terms of expansion?

Our recent exclusive global rights agreements, including partnerships with the World Baseball Softball Confederation (WBSC), the Football Association of Wales (FAW), the Malta Premier League, Lega Volley Femminile (LVF), the Panamanian and Nicaraguan football leagues, the Central Asian Volleyball Association (CAVA) and others, represent a targeted strategy to acquire high-value domestic and global rights. These deals enable us to directly meet the escalating demand from sportsbook owners for reliable content. Looking ahead, we will continue this global expansion with further acquisitions across multiple regions, bridging localised leagues and international coverage for our growing network of partners.

“Our recent exclusive global rights agreements represent a targeted strategy to acquire high-value domestic and global rights.”

Narek Harutyunyan, CEO of FeedConstruct

What are the main challenges the company will focus on over the next few months?

First, unlocking maximum commercial value from our exclusive content. As our portfolio grows, we are actively expanding our global distribution channels to maximise market penetration and ensure our partners fully capitalise on our exclusive sports assets.

Second, enforcing content exclusivity and IP protection. Safeguarding our exclusive rights is non-negotiable. We are significantly strengthening our anti-piracy frameworks and legal enforcement mechanisms to protect our intellectual property, ensuring that our sportsbook partners receive authorised, secure, and high-quality coverage.